Graphic Design for Attorneys
Graphic design for attorneys should be simple and straight forward. As tempting as it is to get a great looking flashy design, it's best to have a web graphic design that is simple and basic.
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The Internet has become a huge source of new clients for attorneys, as people search for lawyers from home or work 24 hours a day.
Visitors turn to the convenience and travel-expense-savings of the Internet in order to compare lawyers and law firms. These days all lawyers should be marketing themselves via the Internet - if they are really looking for clients who need legal advice or representation.
A well-designed and marketed website can bring in a lot of new clients for free. Graphic design for attorneys, if designed properly, will capture and hook your visitors once they find your site. Since people are searching for information, they'll be more interested in your content, not graphics. Likewise search engines are less inclined to rank a website with fancy "flash" graphics over one that has a search engine friendly design.
Graphics and content are very important. You want your prospects to find you and stay on your site long enough to read your information.
One of the biggest problem areas for attorney websites has to do with their being too much "junk" on the website. People who come to an attorney's website are not looking to be entertained; they are looking for informaton most often. They want good info and will be happy if you provide it free.
Yes, some nice graphics are very desirable so that people can have their attention held, but those graphics must serve the purpose of helping them to intuitively grasp the information about the law firm or attorney. Anything that is there for "dynamics" or entertainment value is worthless for an attorney to have, and will cost them business.
Graphics should be minimal as compared to most other kinds of websites. Graphic design for attorneys also should cut out all heavy images, because these can take so long to load that people grow impatient or frustrated and leave.
People who are on the Internet looking for a NYC attorney are not interested in waiting; they are impatient to find the information they crave. Stick with thumbnails and J-Pegs if you are an attorney. You can also use graphic optimization tools to help you.
Another principle of graphic design for attorneys is to use logos that are strictly informational as well. Logos for an attorney website must symbolically illustrate their expertise, nothing more. Some attorney websites are so full of logos that people are confused and put off, costing the firm business.
Do not use a splash page as an attorney, either. Again, remember what people are coming to an attorney website for. They don't want to have to sit through or click off of a pre-sell page or flash intro.
In summation, the great overarching principle of graphic design for attorneys must be Minimalism. Very few people care if you have an artistic sense as an attorney, and even fewer find legal matters entertaining. Informative content is all that they care about when they are feeling legal pressures. Your website needs to be designed only to show forth that you can help them with their issues.
Designing a website from scratch with a personalized marketing strategy is the easiest way to go; since the best websites are built to search engine friendly standards.
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